Does Word Count Play Into Long Island SEO?

By Arthur Williams


When you were in school, chances are you were told to not go above or below a certain word count. This logic will understandably carry over into other fields, marketing included, which brings us to Long Island SEO. During the content creation process, it's important to write content that stays within certain parameters from a word count perspective. Here are a few things to know about the topic in question so that, eventually, you start to rank better.

When considering word count for content creation, especially from a Long Island SEO standpoint, understand that there's no one right answer. After all, you're unlikely to reach a specific number with each piece of content you create, which is why finding the right balance is vital to agencies like fishbat. Try to stay within 2,000 characters or so. By doing so, you will find a balance with content that's not only readable, but rich with value as well. If you go too high or too low, you're less likely to see the results you want.

Now that you have a general idea of what a good word count entails, you should be familiar with how to stick with it. One of the ways to ensure that you don't go over or under is by proofreading your work. You may be able to cut out redundant language if you feel like your work is artificially inflated. If you tend to trail on for an extended length of time, this is ideal. Proofreading is not used to correct mistakes, but perhaps reword your content to flow better.

You can also take advantage of word count software, external or otherwise. For instance, Microsoft Word has its own word count function built into the program, which will allow you to make corrections without anything else having to be installed. If you're a writer that's more comfortable with third-party programs, there are a number you can choose from. In fact, some of them are browser-based, meaning that you can save more space on your computer if this is a concern of yours.

Even though it's important to write relatively lengthy pieces, the goal is to make them as readable as possible. After all, you're not creating content for search engines specifically, but rather people, so understand who you're writing for. This will allow you to create work that's rich in value, not to mention easy for anyone to read. The more readable your work is, the better it will perform from an SEO standpoint.




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