Simple Steps For Compelling Proposal Writing

By Kenneth Fox


The applications that win grants are those that show merit. This means that your proposal writing skills will make the difference between being success and failure. The application serves as your attorney before a panel that knows nothing about you. The best way to qualify therefore is to draft a winning funding application. It helps you beat a field of equally qualified applicants by presenting the most compelling case.

The introduction of any application should contain a summary of what to expect. These are few paragraphs without going beyond a page. Use first person to describe the significance of your undertaking to the people affected and the objectives you hope to achieve at the end. It is a preview that gives the panelists an idea of what to expect. They do not have to read through the entire document to know what your project is all about. Failure to provide the summary reduces your chances of even getting shortlisted.

Provide a project description indicating what you intend to do with the funds once they are released. The description should capture the background and justification. Show how the methods intended to be used will help you achieve intended goal. This is another section where persons directly involved in implementing are mentioned. It is a way of assigning responsibility and showing that you have the structures as well as personnel to ensure successful completion.

Funding organizations are interested in the safety or security of their money. They need a guarantee that their money is secure. This can only be provided through technical ability. Enumerate your technical ability to accomplish the project. This includes a history of completing such projects. Past projects provide referees to confirm your competence. It helps if the project was funded or supervised by the same organization.

Every project targets social impact, with particular goals as required by donors. It is therefore necessary for your application to show social impact and the manner in which it will transform lives. A story or case study could be used to indicate the situation or status before and expected scenario after. Stories have an emotional appeal to panelists.

Every project or funding has a timing factor. Successful applications provide a schedule indicating what will happen at a particular time and the persons who will be involved. Indicate the milestones and the persons responsible for particular milestones. The events should be logical including room for emergency. Midterm goals should build-up towards the ultimate one.

Grants target release of a particular amount for a project. Prepare a detailed budget capturing every expense that will go into successful completion of the project. Be specific about the expenses to be incurred. Include authorization signatories and schedule for expenditure. A provision for miscellaneous expenditure should also be made during budgeting.

Monitoring and evaluation is a crucial part of any project. Your application should provide clear guidelines on steps to be taken to ensure successful implementation of envisaged project. These are checks and balances that define your operations. In general, your proposal should give an image of a person or organization that is ready, capable and willing to complete a project that has an impact.




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