Long Island SEO: The 4 Categories Of Content That Perform Well

By Arthur Williams


Perhaps the strongest pillar of any Long Island SEO campaign is content. This comes in a number of forms and they perform to certain degrees as well. Nonetheless, each category can lead to long-term success, provided the content itself is created with care. For those that are unfamiliar with the types of content that should be included in search engine optimization efforts, here are just 4 that you should be mindful of.

Press Releases - Are you looking to send out a news story to the public? What about a viewpoint on a story that has been trending in the industry? Whatever the case may be, press releases are oftentimes recommended by the likes of fishbat.com. It's easy to see why, as press releases tend to be quick reads and are easier to write, provided the right content creator is at the helm. Press releases matter, but they are from the extent of the content that can be used for SEO.

Podcasts - Sports, food, and technology are just a few sectors that have been able to benefit from the popularity of podcasts. These can be associated with radio shows in the sense that they are audio-only, but the difference is that podcasts have considerably more freedom. Furthermore, the material can be saved and archived, meaning that content won't be lost. These are just a few reasons why podcasts matter in the digital age.

Websites - Of course, no SEO campaign would be complete without a focus on the websites being promoted. This type of content serves a bevy of purposes and many of the changes that can be made on it will impact rankings. If your site isn't responsive, it won't rank as well as you may expect. If there are broken links, progress won't be made until they're fixed. These are just a few areas that an experienced web designer can focus on.

Videos - Finally, let's discuss videos, which are consumed by most people on a routine basis. In fact, videos can provide the public with the news and entertainment they're looking for, which makes sense for businesses to invest in them. Not only do the videos in question keep viewers engaged, but they can be optimized for SEO as well. Include relevant links and keywords in your video's description section for optimal results.




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