Press releases are, by definition, documents or statements regarding company and industry news that are sent through various news wires. Over the past few years, they've gotten a digital upgrade, meaning that they aren't limited to newsprint anymore. In fact, you might be able to write your own press releases have them published online. Here are the 4 things that you should know about this level of writing that those in Long Island advertising have ample experience in.
One of the most important rules about writing press releases is that accurate data matters. If you're writing about yearly social media statistics, for example, you must include correct percentages and numbers in general. By doing so, you'll be able to offer greater insight into your industry, especially to those that aren't familiar with it. As companies such as fishbat will tell you, concrete details make all the difference in press release writing.
Next, ensure that your press releases have strong headlines to start with. One of the reasons for this is that it helps your content get seen by more people. When a reader's attention is grabbed by a headline, they're more likely to read said content than they would have otherwise. It may be difficult to come up with solid introductions but with experience, you'll be able to handle this endeavor without much difficulty, if any at all.
Third, keep the length of your content in mind. While you may be inclined to include as much as possible for a more enriching reading experience, the truth is that there is such a thing as a press release being too long. Much like a resume that you'd submit to a potential employer, keep each release you write at approximately one page in length. This will make your content easier to read without sacrificing much in the way of information.
Fourth, and finally, understand that value is the name of the game. What is it that you're trying to provide to your core audience? Is it news? Are you more interested in statistics related to your industry? You might be able to say much in your press releases, but if it doesn't connect with your audience, the content itself won't perform. With digital media and technology becoming more sophisticated these days, writing for people as opposed to machines is vital.
One of the most important rules about writing press releases is that accurate data matters. If you're writing about yearly social media statistics, for example, you must include correct percentages and numbers in general. By doing so, you'll be able to offer greater insight into your industry, especially to those that aren't familiar with it. As companies such as fishbat will tell you, concrete details make all the difference in press release writing.
Next, ensure that your press releases have strong headlines to start with. One of the reasons for this is that it helps your content get seen by more people. When a reader's attention is grabbed by a headline, they're more likely to read said content than they would have otherwise. It may be difficult to come up with solid introductions but with experience, you'll be able to handle this endeavor without much difficulty, if any at all.
Third, keep the length of your content in mind. While you may be inclined to include as much as possible for a more enriching reading experience, the truth is that there is such a thing as a press release being too long. Much like a resume that you'd submit to a potential employer, keep each release you write at approximately one page in length. This will make your content easier to read without sacrificing much in the way of information.
Fourth, and finally, understand that value is the name of the game. What is it that you're trying to provide to your core audience? Is it news? Are you more interested in statistics related to your industry? You might be able to say much in your press releases, but if it doesn't connect with your audience, the content itself won't perform. With digital media and technology becoming more sophisticated these days, writing for people as opposed to machines is vital.
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