While we know LinkedIn as the social media network for professionals, it has evolved over the years in certain ways. For example, it was recently reported that LinkedIn may be going in the direction of original content, which has become synonymous with other services on the Internet. This is an interesting story, to say the least, but what exactly does it entail? Here is some useful information that a Long Island advertising agency can provide.
Jeff Weiner, the CEO of LinkedIn, spoke at the Information Subscriber's Summit in San Francisco, with content being one of the main talking points. Weiner said that while there are no plans to currently buy video content, it's an idea that the company is open to. He said that shows like ABC's "Shark Tank" could fare well on the platform. Anyone that read this might assume that this is just one example of the content that LinkedIn users want.
While this is interesting news, it's important to note that LinkedIn dabbled in video in the past. As of August, LinkedIn allows its users to post videos that they record, thereby adding another layer to the social experience. It's easy to see why the social network allowed this, as it would mean greater engagement among its 500 million plus users. With this information in mind, a push toward original content doesn't seem far-fetched.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
Jeff Weiner, the CEO of LinkedIn, spoke at the Information Subscriber's Summit in San Francisco, with content being one of the main talking points. Weiner said that while there are no plans to currently buy video content, it's an idea that the company is open to. He said that shows like ABC's "Shark Tank" could fare well on the platform. Anyone that read this might assume that this is just one example of the content that LinkedIn users want.
While this is interesting news, it's important to note that LinkedIn dabbled in video in the past. As of August, LinkedIn allows its users to post videos that they record, thereby adding another layer to the social experience. It's easy to see why the social network allowed this, as it would mean greater engagement among its 500 million plus users. With this information in mind, a push toward original content doesn't seem far-fetched.
The value of original content can't be denied, as it has helped a number of services stand out. "Stranger Things," for instance, is one of the most popular shows on Netflix. Amazon Prime is another streaming service that's slowly but surely building its original content catalog. These are just a few examples, but the truth remains that this type of content matters. Your local fishbat Long Island advertising agency will be able to agree.
While LinkedIn says that there are no concrete plans to move into the original content realm, the benefits of doing so are numerous. Not only would this be able to attract a new audience, but it would keep existing users around for longer. They would become engrossed in the social network itself, thereby creating more connections and potentially finding new business. We can only imagine for now, but the idea of original video on LinkedIn is an intriguing one.
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