How To Make Use Of Brochure Printing That Is Eco Friendly

By Christopher Bailey


The impact of a business on the environment should be an important consideration for any entrepreneur. The printing industry is one of those that have come under intense pressure to make adjustments in various process which have traditionally resulted in environmental degradation. Customers are increasingly becoming more concerned and are now expressing themselves by opting for products causing the least damage to the environment. There are a number of ways through which brochure printing that is eco friendly can be achieved.

For a pre-existing business, the first area which requires to be re-evaluated seriously is the type of ink used in producing the brochures. Most traditional ink types are manufactured from petroleum based products. When they disintegrate in the environment, they lead to formation of volatile organic compounds which in turn form smog, an environmental and health hazard. Vegetable-based inks which are free from these compounds are now available in the market.

The other area which a business needs to consider carefully is the type of paper being used in the form. The two main options that exist are virgin and recycled paper. Virgin paper is that which is derived from trees directly which means it is a direct contributor of deforestation. As the name suggests, recycled paper is derived from paper which has been used before.

Water is an important natural resources which should be used carefully. Without recycling, estimates indicate about 65% of water used in a printing firm goes to waste. Adopt a water recycling system in which as little water as possible is used. Efforts should also be made to ensure effluent is well treated so that it does not pollute the water reservoirs into which it is released.

Petroleum based energy sources are among the leading causes of emissions into the environment. A suitable printing firm should ensure the energy used is kept at the minimum. Whenever possible the petroleum based sources should be replaced by renewable sources such as wind and solar energy. Re-evaluate your equipment regularly to ensure that you get the maximum output for every unit of electricity used.

Two main types of printers exist in the market: the analogue and the digital printers. The former has been in existence for some time now. It is associated with lower printing costs but costs associated with other technical aspects such as printing plates often increase the final costs significantly. The quality of prints is inferior to that of digital printers. The analogue printer has also been shown to be less energy efficient.

Create a design which makes use of as very little paper as possible. You will achieve this by ensuring only the important information is captured on the brochure and any additional details are referenced. The benefits of such a design are two: a reduction in the cost of production and a lower demand for paper.

The implementation of a brochure printing process that is sustainable involves all the areas of the supply chain. This ranges from the supplier to the end consumer and any other intermediaries. The objective should be to reduce wastage along this chain and to minimize environmental degradation.




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