Intro To Voice Over Commercials

By Roseann Hudson


There are a lot of people who have vocal talents that are worthy of being used to create a career. It may be that they have a speaking tone that soothes, captivates or demands attention, or perhaps they just have a sound that is memorably unique. For many of those in this situation, getting work in voice over commercials might actually be a great option.

For this career path, vocal talents are utilized to entertain, share information or to sell and promote services, ideas or products. Here, an actor's body and face are of little consequence as it is only their sound that is utilized in the spot. Their goal is to effectively convey the ambiance, emotion and overall intended impression of a script provided by the client using just their power of speech.

The recorded piece may be aired under several different circumstances and situations. What immediately comes to mind for most people are radio spots and television clips that require a narrator or character actor. These skills are also put to use in ads placed on websites, those played prior to the start of a movie and even the ones heard when a caller is put on hold during a telephone call as a few more examples.

Not just anyone can be a success in this field as there are particular qualities and certain skills that must be mastered first. Fine vocals are an obvious requirement but they must be just as good when recorded as when spoken as electronic devices are known to alter some people's voices. Speaking clearly, especially when using an accent, is an absolute must.

Most people do not realize that it takes a lot more than just a great vocal ability to find success in this career field. In reality, just as film and theater call for a cast of actors with a wide range of looks, auditory spots often requires varied voices. As important as one's sound is their acting skills because this type of role generally means painting visuals for the audience using only words and inflection.

Narration spots and animation roles, along with commercial work, are the three primary categories of this area of the acting field. The advertising branch of this trio is further divided into the local, regional and national levels of employment. They are equally important and each one will have their own specific requirements along with certain pros and cons.

Jobs on the local level include things like civic organizations and car dealerships that only need to advertise within a small area. Gigs are qualified as regional when they reach a larger broadcast zone that is normally centered around a large city and focusing on more wide spread subjects. National job positions are normally cast through major firms that are located in places like Atlanta, New York and Los Angeles and often only hire actors belonging to unions.

Generally speaking, all levels will require the same basic protocols in order for an actor to gain employment. The first thing most do is hire coaches to help fine tune and improve their vocal techniques and acting skills. A quality resume' and professional grade demo tape are necessary as copies of each should be submitted at all casting calls and to all advertising agencies that meet one's criteria.




About the Author:



Aucun commentaire:

Enregistrer un commentaire