Choose Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people today are committed to protecting the environment today. Choosing to use brochure printing that is eco friendly enhances the image of your business in the eyes of many customers. Printers are falling in line with the desire of their customers for greener processes with less toxic waste. The developments in the industry from an industrialized to a more computerized process have already created many positive changes along these lines.

Marketing brochures are a tangible product, and it is often the little details which make all the difference. Many companies prefer to design their own brochures today, using software that is readily available. However, printers often offer a consulting service and have many valuable suggestions on design as well as what paper and type of finish to use for maximum impact. For example, using an embossed recycled paper and rounded corners may be suggested.

In selecting a printer, experience counts and in a case where you want to contribute towards protecting the environment it is best to select one with environmental certification. There are many businesses taking advantage of the trend towards going green today and you do not want to settle for an inferior product. Printers use different machines too and it is important to find out what presses and folding equipment is used, for example, and whether they are capable of producing exactly what you require with regard to color, size and quantity.

These days many customers choose to use online services. It is simply a matter of checking the different options offered to see what fits your requirements best, getting a quotation, uploading artwork ready for print and waiting for the finished product. If you choose to use their design services, you will be sent a proof to sign off before any printing commences. Some companies even offer mailing services too.

There are many different choices today when it comes to recycled paper. You may go for a paper that consists of 100 percent consumer waste for great recycled appeal. The range has increased as the demand grows, offering anything from an embossed look to an elegant silk finish. Your choice will depend on which paper best suits your design style.

Vegetable-based inks are being used by many printers today as a substitute for petroleum-based inks. Soy is popular because it is very stable and carries solid pigments well but most manufacturers today use a blend of ingredients. The products are non-toxic and easy to clean and re-use.

Cost is another important factor that has to be considered. There are costs involved in going green including getting certified, using the latest technology to minimize waste, using recycled paper and vegetable inks. However, as the demand for green services grows, so costs are becoming more competitive.

Green printers use recycled paper and vegetable-based inks rather than the traditional paper and petroleum-based inks. No harmful chemicals are used and waste products are easily handled. Green printing can produce the same level of quality as traditional printing, so quality does not have to be sacrificed. You can be good to the environment and welcoming to prospective customers all in the same brochure.




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