How To Use Article Marketing To Increase Your Sales

By Madelene Dekuyper


A lot of the job opportunities of the past have given way to automation, but there are some things in life that computers just cannot do better than humans. Writing content is one of these things, and that's why article marketing requires so much knowledge in order to be able to pull it off correctly. Learn more about it below.

Write some informative articles. By writing guides that relate to your company, you will be able to call yourself an expert at it and you will gain the trust of your customers. As original content, these articles will also boost your rank in search engine results, since they favor sites with plenty of unique content.

A fantastic way to gain exposure is to submit your articles to blog networks and article directories. Use blogs to help grow visitor traffic to your website quickly. Don't forget a biography and link to your site at the end!

Strike the right balance when putting keywords into an article. If you pack your content with too many keywords, both search engines and readers will reject you. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.

Find a unique and clever way to make your article promotional. Readers love it when a writer tries something new and interesting. They are used to seeing the product description/review/buy it here format. If you can figure out a different way to promote your product, readers will flock in, and usually buy.

Be sure to spell check your articles and then read them yourself, to be sure that everything is spelled correctly and the right words have been used. Spellcheckers don't know what word you intended. You may have entirely the wrong word in place, albeit perfectly spelled. Check your grammar. If you are not a grammarian, use simpler sentence structure.

A lot of article marketers attempt to be really fancy in their prose. They're writing a lot more like a poet than someone trying to drive traffic, and the end result is a slim readership that cannot quite relay what the writer is trying to convey. Be very direct in your style when you're trying to get people to your site or to someone else's product.

When publishing articles on external websites, use the resource box at the bottom of the article to your advantage. Tell readers about you and what it is you can do for them. Increase your credibility as an expert, build additional backlinks to your site, and get exposure for your name. If links are allowed, use keywords in the anchor text that point to the landing pages on your site.

Article marketing can be a means to an end or it can be one of your permanent marketing strategies. The choice is yours. The more important thing to focus on is that you're doing it correctly. Above, you have learned a few ways to properly and efficiently market articles. Make sure you apply the advice as you read it.




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