What do you want when you read articles? In most cases, I think
that we want to be instructed or entertained - perhaps even both -on the
details of a subject we have some interest in.
Is it necessary for us to believe that what we read must come from a source which is all-knowing on that topic? I think not.
Perhaps the very best of article writing would come from someone who has made a lifelong study of the subject in question. If that someone also has a mastery of language, plus the ability to express ideas creatively, we might be close to the ideal.
What if this 'ideal writer' has no concept of what you might be trying to achieve by reading about his subject?
Such a writer could well be producing material which might be described in some circles as perfect. But the lack of empathy could mean that it strikes no spark with you as an individual.
So, we accept that objective and idealised expertise is not really needed to produce effective articles. Just what are the qualities which will keep those readers with an interest in your topic interested?
Well, I believe that the number one answer is an attractive use of the language. What this does not mean is showing them how good you are at using big and clever new words. No, in this instance, simple is just about always best.
To quote Dr. Joe Vitale, your language should be of a style which has a hypnotic effect on people. This can then lead them to read on and accept the suggestions you might wish to them to follow.
He has written a good deal about the power of hypnotic writing and his successful output proves his point. With regard to a deep knowledge of the subject itself, total in-depth mastery is not needed. All that really matters here is that you provide your readers with either content or context which they have not come across before.
To achieve this, you do need a real interest - perhaps even a passion - for your subject. Your personal opinions of what is news, or what you have recently discovered, can be of value to a reader, whose thought processes work like your own.
Your stories as a student of your subject, along with your reports of what you are discovering, can be presented in a way to fascinate and intrigue your audience.
Reading the well-written work of leading experts in a particular field, can indeed be interesting and valuable. So too can the passion and vision of the enthusiastic amateur, who wishes to share what he knows with a band of like-minded seekers-of-knowledge. An appealing and clever use of language can many times make whatever knowledge you have - though limited - interesting and valuable.
To make our writing as effective as possible, we sometimes need to learn from those who have already mastered some of the methods needed. Such coaching and training can pay great dividends in terms of the results your written articles achieve.
Many writers would prefer to have a wide base of knowledge of a number of topics, rather than a very deep expertise in only one.
Is it necessary for us to believe that what we read must come from a source which is all-knowing on that topic? I think not.
Perhaps the very best of article writing would come from someone who has made a lifelong study of the subject in question. If that someone also has a mastery of language, plus the ability to express ideas creatively, we might be close to the ideal.
What if this 'ideal writer' has no concept of what you might be trying to achieve by reading about his subject?
Such a writer could well be producing material which might be described in some circles as perfect. But the lack of empathy could mean that it strikes no spark with you as an individual.
So, we accept that objective and idealised expertise is not really needed to produce effective articles. Just what are the qualities which will keep those readers with an interest in your topic interested?
Well, I believe that the number one answer is an attractive use of the language. What this does not mean is showing them how good you are at using big and clever new words. No, in this instance, simple is just about always best.
To quote Dr. Joe Vitale, your language should be of a style which has a hypnotic effect on people. This can then lead them to read on and accept the suggestions you might wish to them to follow.
He has written a good deal about the power of hypnotic writing and his successful output proves his point. With regard to a deep knowledge of the subject itself, total in-depth mastery is not needed. All that really matters here is that you provide your readers with either content or context which they have not come across before.
To achieve this, you do need a real interest - perhaps even a passion - for your subject. Your personal opinions of what is news, or what you have recently discovered, can be of value to a reader, whose thought processes work like your own.
Your stories as a student of your subject, along with your reports of what you are discovering, can be presented in a way to fascinate and intrigue your audience.
Reading the well-written work of leading experts in a particular field, can indeed be interesting and valuable. So too can the passion and vision of the enthusiastic amateur, who wishes to share what he knows with a band of like-minded seekers-of-knowledge. An appealing and clever use of language can many times make whatever knowledge you have - though limited - interesting and valuable.
To make our writing as effective as possible, we sometimes need to learn from those who have already mastered some of the methods needed. Such coaching and training can pay great dividends in terms of the results your written articles achieve.
Many writers would prefer to have a wide base of knowledge of a number of topics, rather than a very deep expertise in only one.
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