A Comprehensive Guide To Picking A Motivational Keynote Speaker

By Frances Smith


Participants to a conference are excited about very specific aspects when they receive the invitation. Some of them are social interactions, food, speakers and the venue or setting. It is easy to get the venue and food right. Social interactions are a bit personal. It is your choice of motivational keynote speaker that will make your event a hit or miss. How do you get it right?

It helps to watch a person deliver his speech before hiring him. Your search must thus begin early. Track the person physically, through the media or videos. Where possible, attend an event where he speaks. Check how well he interacts with his audience. Consider his mastery of content. Watch his tempo and effectiveness in delivering intended message. This will help you make an informed decision.

Good speakers involve their hosts in preparation of their speeches. This will ensure inclusion of vital information about the participants and organization. Understanding them and sticking to the theme keeps the participants engaged. This calls for a guest who is ready to research thoroughly and pick relevant examples and words that the audience can relate to. This is a way of assimilating to the lives of participants thus generating a feeling of comfort.

Personal engagements with the audience and commitment will endear the message to participants. As such, a good speaker does not pop in and out as if he is just fulfilling an obligation. This is an indication of pure commercial interests and disinterest in the gathering. Your guest should commit to appear early, build momentum towards the speech and remain behind to continue the conversation. Personal engagement with participants leaves a lasting impression in their minds.

Like all other services, a referral will save you the hustle of an extensive and blind vetting process. Get peers in the industry to recommend an individual who delivered an enviable speech during their events. Speakers specialize in different industries. Ensure that you get one who is conversant with your sector. A recommendation enables you to work with a person whose performance is already known. You will avoid the danger of following hyped media pamphlets.

Speakers take personal initiative to promote events they are participating. This works perfectly for new events or where you have no track record to boost participation. In instances where you are sourcing for participants, this will boost your campaign. Co-promoting events also involves using own networks to gather momentum. It raises the profile of your gathering and creates greater impact. This can be negotiated when signing the contract or be part of his incentive for speaking at your event.

There are speakers who use events to promote their wares. This should be done with restriction to avoid overshadowing your event. In fact, it should be negotiated during contracting. It is helpful in that it offers something memorable to take away but must never override your theme or activities. The understanding should be that, it is not about the speaker but your event.

There are risks associated with prominent and highly priced speakers. Their message and style of presentation are known. This might not have the desired impact. It is vital for the guest to understand your journey and mission and further be assimilated into the conference. Consulting during preparation and engaging with the audience are the other vital aspects that determine success.




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