Tumblr & 3 Pointers Amongst Online Marketing Companies

By Arthur Williams


Tumblr is, admittedly, one of the less utilized platforms amongst online marketing companies. Does this necessarily mean that this is a reflection of the site's worth? From what I have seen, a website like this is designed for engagement, which is especially worthwhile when you consider the broad audience that this website has. With that said, there's a certain way of going about utilizing Tumblr for the sake of broader marketing purposes.

I liken Tumblr to an entertainment platform, more than anything else, which definitely allows it to be separate from platforms like Twitter and Facebook. As a result, it's easy for a wide demographic to become involved in this website, meaning that different backgrounds and beliefs can come together to create something special. How, exactly, can Tumblr be used for tangible success amongst online marketing companies? According to firms like fishbat, these are 3 pointers not to be overlooked.

To start this list off right, you have to know that Tumblr has many platforms to work with. For example, if you have to move away from your computer and go on the road, your efforts on Tumblr do not have to end. As a matter of fact, Tumblr has its own app that can be downloaded and utilized across a number of phones and tablets. It's clear that this is a strong perk to make note of, and it would be wise to consider this for your future marketing pursuits as well.

There are ideal posting times to consider when it comes to Tumblr, too. When you look at the broad audience this website has, you should know that it'd be a poor choice to post mostly during school and work hours, seeing as how your posts may be lost. Instead, think about engaging more so during the evening, or even on weekends. This added effort will only help that much more, especially when talking about the methods meant to create awareness.

What about hashtags, which are frequently used on Tumblr? The purpose which these serve, for those who aren't in the know, is that they help to make posts searchable. In other words, without these, your material will not come up when terms are looked up. In this sense, they are pretty similar to what Twitter has been using for years. As long as you wisely incorporate hashtags, your success on Tumblr will only become greater.




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