Success has always and will always be the main goal of any business. It does not come on a silver platter. It takes strategy and innovation. One major strategy which is basic and vital is advertisement. Various tools are used as a means of spreading the information on goods and services offered by a company or an institution. One of them has been the use of brochures. But with the ever changing global demands, it has been vital for the advertising companies and agencies to venture into environmental friendly modes of advertisements. This is due to the great environmental concern. Thus the coming up of brochure printing that is eco friendly.
The main objective of this is to improve, protect the environment and also ensuring customer satisfaction by provision of quality service and products. But one may wonder what exactly this form of technology is all about and the role it plays in the improvement and protection of nature and environment.
To answer the above questions, this involves introduction of new technologies which are not harmful to the environment. Form the acquisition of the raw materials, the actual design and production process to the form of delivery of the brochure.
To date there has been a wide range of innovations have been created to meet this objective. Some of them being the use of waterless printing and use of recycled papers. Adopting of this innovations has had a great positive impact not only on the natural environment but also the individual companies that have put it into practice.
A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.
Recycling of paper has been vital in the practicing of greener technologies. The impact paper manufacturing has had on the environment is evident. This has been achieved through the various ways it has impacted right from the source of acquisition of raw materials to waste management.
Recycling of paper also plays a major role in saving trees. Research has shown that recycling one ton of paper saves slightly more than double the tons of wood. With the statistics applied on a global level, recycling half the world paper demand on yearly basis would prevent logging of almost 20 million acres of land covered by forests.
It also reduces landfill usage. Statistically it is shown that recycling a ton of paper do away with 3 cubic meters of waste. Putting into consideration papers there decompose to release methane gas which is among the listed greenhouse gases.
Companies providing environmental friendly printing of brochures also get to be at an advantage in the market. There is a high demand for eco-friendly products. With the high demand of advertising of products, it increases their client base both from environmental and non-environmental institutions. Reports from the practicing companies shows it also improves the quality of the brochures printed and efficiency in delivery time.
The main objective of this is to improve, protect the environment and also ensuring customer satisfaction by provision of quality service and products. But one may wonder what exactly this form of technology is all about and the role it plays in the improvement and protection of nature and environment.
To answer the above questions, this involves introduction of new technologies which are not harmful to the environment. Form the acquisition of the raw materials, the actual design and production process to the form of delivery of the brochure.
To date there has been a wide range of innovations have been created to meet this objective. Some of them being the use of waterless printing and use of recycled papers. Adopting of this innovations has had a great positive impact not only on the natural environment but also the individual companies that have put it into practice.
A majority of advertising companies run on print presses that use toxic chemicals and consume over 25,000 gallons of water per month. This is an amount capable to fill the Olympic size pool. With the use of this technology, there is elimination of dampening solutions which in turn result to lack of emission of hazardous volatile organic compounds, commonly known as VOCs. Also there is no presence of waste water or fountain concentrates to worry about.
Recycling of paper has been vital in the practicing of greener technologies. The impact paper manufacturing has had on the environment is evident. This has been achieved through the various ways it has impacted right from the source of acquisition of raw materials to waste management.
Recycling of paper also plays a major role in saving trees. Research has shown that recycling one ton of paper saves slightly more than double the tons of wood. With the statistics applied on a global level, recycling half the world paper demand on yearly basis would prevent logging of almost 20 million acres of land covered by forests.
It also reduces landfill usage. Statistically it is shown that recycling a ton of paper do away with 3 cubic meters of waste. Putting into consideration papers there decompose to release methane gas which is among the listed greenhouse gases.
Companies providing environmental friendly printing of brochures also get to be at an advantage in the market. There is a high demand for eco-friendly products. With the high demand of advertising of products, it increases their client base both from environmental and non-environmental institutions. Reports from the practicing companies shows it also improves the quality of the brochures printed and efficiency in delivery time.
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